Tourism in Alicante

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Alicante, a tourism destination for all the senses

hospitality, flavor, history, and Mediterranean joy

Alicante is much more than sun and beaches. This Mediterranean city has become one of the most complete tourist destinations in Spain, thanks to its combination of history, culture, leisure, nature, and a warm hospitality that wins over every visitor.

With a mild climate all year round and more than 300 days of sunshine, Alicante is the ideal place to unwind and enjoy the sea — whether on its urban beaches or in its hidden coves — but it is also a destination for those seeking cultural experiences.

In addition, the city has established itself as a leading destination for medical tourism, thanks to its excellent weather, peaceful surroundings, and modern healthcare infrastructure, especially in the field of fertility treatments.

Alicante is also perfectly suited for family, business, and leisure tourism. Its proximity to other points of interest such as Benidorm, Elche, or Altea makes it the ideal starting point to explore the Costa Blanca.

Alicante: Light, sea, and joy

Let yourself be enchanted by Alicante, a Mediterranean city that perfectly combines dreamlike beaches, living history, and an energy that’s simply contagious. Stroll along the Explanada under the palm trees, get lost in the colorful Santa Cruz neighborhood, and climb up to Santa Bárbara Castle to enjoy one of the best views of the Mediterranean.

Enjoy its gastronomy, markets, festivals, and privileged climate all year round. Whether you’re looking for relaxation by the sea, culture, nightlife, or nature, Alicante has the perfect plan for you.

Come and discover why everyone who visits… always wants to return.

Spectacular beaches

Whether you’re looking for tranquility, family fun, or water sports, the Alicante coastline has the perfect beach for you. Among the most iconic are Playa del Postiguet, located at the foot of Santa Bárbara Castle and just a few steps from our establishment; Playa de San Juan, wide and lively—perfect for long walks, beach sports, and unforgettable sunsets; and La Albufereta, a quieter and more intimate beach, easily accessible by public transport with stops very close to Ahoy Sotelo.

Cultural experiences

Alicante is a city that breathes culture in every corner. Start your cultural journey at Santa Bárbara Castle, a medieval fortress that overlooks the city from Mount Benacantil. Head down to the old town, one of the most charming areas, or stroll along the Explanada de España, visit the Main Theatre, and explore the delightful Santa Cruz neighborhood, with its flower-filled façades, narrow streets, and authentically Alicantinian spirit. Looking for something different? Hop on a boat and discover Tabarca Island, a small Mediterranean paradise with crystal-clear waters and a rich history, just a few kilometers off the coast.

Alicante cuisine

Heir to the Mediterranean tradition, Alicante’s cuisine is based on fresh, local, and seasonal products with rice as the undisputed star in all its forms: dry, creamy, or brothy. The city offers a vibrant selection of restaurants, taverns, and tapas bars where traditional cooking coexists with innovative proposals. You can taste everything from the classic arroz a banda to arroz del señoret, along with seafood specialties such as caldero tabarquino or suquet de peix.

The great festival of Alicante

The Hogueras de San Juan are Alicante’s most important and vibrant celebration an explosion of art, fire, music, and tradition that completely transforms the city every June. Declared a Festival of International Tourist Interest, this event turns Alicante into a unique destination where the Mediterranean spirit is lived to the fullest. Experiencing the Hogueras means feeling Alicante at its best: open, joyful, passionate, and welcoming.